Week 1: Creative Enterprise, Adrienne Noonan, Bill Cain

First class of a new semester!

Initially we went over everyone's ideas for enterprise. Some really interesting ideas - it became clear that I hadn't put much thought into mine yet. I hadn't really considered who would be my target market.

Since the class I have considered whom I would aim for my clients to be - the broad categories of entertainment, arts, hospitality and leisure seems to allow for alot of scope and is also an area I have some experience in - this could include smaller companies such as a local wine bar, and potentially evolve to include larger clients. Whilst looking through 'The Guide to Creative Bristol' that was given to us during our first class, it became clear that agencies and freelancers target themselves in quite different ways. Some target themselves quite broadly whilst others are quite specialised such as Enable in Bristol who work with ethical clients.

The article, Starting your own business: The new young entrepreneurs (http://www.guardian.co.uk/money/2009/dec/12/starting-your-own-business) got me thinking that perhaps being a freelancer (with lower prices and overheads) could put me in a good position to work with some 'new young entrepreneurs'. The freelance work I have worked on in the past has been friends or friends of friends asking me to work with them at the launch of their business. This could be one of my targets - with the possibility of growing with my clients as they do. It would also allow me to win more exciting briefs - launching a companies identity.

I watched recently a documentary entitled 'The Virtual Revolution' on BBC four. It discussed social networking, and the 'web generation'. Although at the time I watched it purely out of curiosity, it struck me as possibly having some impact on the type of business I would like to create. My website should reflect the future entrepreneurs and web generation somehow.